Why willpower doesn't work and what actually does
You've been told that discipline is the answer. But neuroscience tells a different story about how lasting behavior change actually happens.
May 2026 6 min
Blog
Ideas on accountability, behavior change, and getting things done.
The psychology of commitment devices
From Odysseus tying himself to the mast to modern accountability apps — why binding your future self is the oldest trick in behavioral science.
May 2026 8 min
Why habit apps fail in week two
The initial excitement fades. The streaks break. The notifications get ignored. Here's the structural reason every habit tracker eventually fails.
May 2026 5 min
What loss aversion means for your daily routine
Losing $5 feels worse than gaining $5 feels good. Here's how to use that quirk of human psychology to finally follow through on your plans.
May 2026 7 min